Another great project with Toronto’s Secret Location; I was brought in to hammer out the UX mechanics of this responsive site that features parallax effects for desktop browsers and degrades nicely for tablet and mobile. Read the full story.
I dreamt up and wireframed this visual loan calculator that allows users to drags on points to extend term, increase amount and even change interest. Unlike most loan calculators, this one shows how loans actually work – spoiler: the interest is collected up front. Actually looking for a loan? Try it out.
While Secret Location made every aspect of this Teletoon game shine, I hammered out the user experience details and was brought back to conduct testing to produce further refinements. The game remains a big success and had over 500,000 plays in the first 2 weeks.
As lead designer at Toronto’s visual search pioneer Idée Inc., I had the opportunity to work on some internet firsts; the Multicolr Search Lab being my favourite. After it launched Boing Boing called it stunningly elegant, which is a real pinch-me-am-I-dreaming feeling.